Following its offer of “CCB Fortune” financial products to its upmarket personal customers, CCB recently launches its new line of “Qiantu Financial Products” to its corporate (institutional) customers.  The other day, CCB has, in collaboration with CCB Principal Asset Management Co., Ltd. and CITIC Trust & Investment Co., issued 200 million yuan worth of Qiantu Renminbi Financial Product (first issuance) on behalf of Haier Group Finance Co., Ltd.  Qiantu Financial Product, which is linked to an investment tool in the capital market, is specifically designed and issued for corporate customers and is the first of its kind in mainland China.  Therefore, CCB has now two distinct lines of financial products designed respectively for its top-end corporate and personal customers.

Qiantu Financial Products, designed by the Investment Banking Department of CCB for its corporate customers, are a line of individualised products with distinctive characteristics.  For these products, each account is managed individually and professionally so as to maximise the liquidity and the earning potentials of a customer’s capitals in view of that customer’s risk tolerance level.  This way, utilisation efficiency of capitals and the return on investment are raised.  The Chinese character “Qian” in “Qiantu” implies greatness and universal coverage.  “Tu”, as in “hong tu”, implies a grand design.  At the same time, since “Qiantu” pronounces the same as “qian tu”, the Chinese phrase for “prospect”, it is an auspicious name implying that CCB will have great prospects and will enjoy steady business growths in focussing on managing finances for its corporate customers.

Presently, as interest rates are increasingly market orientated and the role of supplying capitals is decoupling faster and faster from the traditional agency of commercial banks, major top-flight customers are less and less dependent on the banks as a source of capitals, while the need for intensive management of capitals and the demands for financial management are growing with time.  Insofar as Qiantu Financial Products are dedicated to providing major top-flight corporate customers with professional financial management services, they will be strategic in consolidating and intensifying cooperation between CCB and these customers.  Moreover, they will provide new business growth areas in CCB’s current strategic restructuring.